Press Release
Introducing 'THÉ — Home of Tea' - Elevating Tea to an Experience
Dubai, UAE – June 10, 2024: Recollection Tea Trading Co L.L.C. proudly announces the launch of 'THÉ — Home of Tea', a female founded brand dedicated to transforming tea-drinking into an indulgent, sensory experience. Inspired by Sri Lanka's rich tea culture, 'THÉ — Home of Tea' aims to foster moments of connection, joy, and cherished memories, encouraging people to slow down and savour the richness of life.
The Essence of 'THÉ — Home of Tea':
'THÉ — Home of Tea' specialises in curating and delivering the finest luxury teas. The product line features a meticulously crafted selection of high-quality, organic loose tea blends, each designed to offer an unparalleled sensory journey. The exquisite collection includes classics such as English Breakfast and Green Tea and Masala Chai, alongside unique blends like Gold Tip Tea, Jayachakra Tea, Lavender Earl Grey, and Warming Vanilla.
A Unique Tea Experience:
'THÉ — Home of Tea' is dedicated to embodying the cultural significance of tea, transforming it from a simple beverage into a memorable experience. The packaging, a true work of art, is carefully designed to cradle the handcrafted, organic teas, making them cherished gifts and symbols of shared moments. Limited edition collections and special gift sets will be offered, using storytelling and videos to share the cultural significance of tea, preserve traditions, and celebrate the art of bringing people together.
The Founding Story:
'THÉ — Home of Tea' was born from a shared passion for luxury tea and a desire to fill a gap in the market. The founder identified a lack of presentable gift sets and noticed that younger generations often overlook the value of preserving traditions. Motivated by a vision to revive the age-old tradition of serving tea to encourage meaningful conversations and create beautiful memories, 'THÉ — Home of Tea' was conceptualised. The brand stands out for its high-quality blends and core values of bringing people together to create treasured memories.
Commitment to Quality and Sustainability:
Tea suppliers are chosen for their commitment to upholding the highest international standards across the entire supply chain, including eco-friendly practices, food hygiene, ethical principles, and origin traceability. Partners are certified by the Rainforest Alliance, USDA (organic), and the Sri Lanka Carbon Fund, ensuring that the teas are of the utmost quality.
Founder and CEO's Vision:
Founder and CEO Tharushi Samarasekera shares, "Tea has always offered a peaceful and comforting escape from our hectic lives. Even when I wasn't enjoying tea with others, just brewing a cup for myself provided a pocket of peace in my day. It was a moment to sit, enjoy my tea, and find comfort.” Derived from the Sinhala word for tea, THÉ aligns perfectly with Sri Lankan roots. Serving tea in Sri Lanka is a profound gesture of respect, gratitude, and kindness. 'THÉ — Home of Tea' aspires to showcase the beauty and significance of this heritage, promoting Sri Lanka’s tea culture and encouraging people to pause, slow down, and savour each moment. “Our teas are crafted to be your escape, your moment of calm in a hectic world. They are a bridge to places that bring you joy and comfort, a reminder that peace is always within reach. Whether you're sharing a cup with loved ones or enjoying it alone, our teas are here to help you create new memories, romanticise life, deepen connections, and find your sanctuary."
Join the Journey:
Explore the exquisite tea blends and experience the richness of life with 'THÉ — Home of Tea'. For more information, visit www.thehomeoftea.com.
About Recollection Tea Trading Co L.L.C.:
Recollection Tea Trading Co L.L.C. is a Dubai-based mainland company committed to providing the highest quality luxury teas. With a vision for creating a lineup of luxury, handcrafted tea blends that evoke memories, feelings, and connections for their consumers. Each cup of 'THÉ — Home of Tea' is more than just a beverage; it's an experience that becomes intertwined with the customers' happy moments. The teas feature only organic and natural flavourings, delivering the highest quality for their discerning clientele.
